A · SOFT LIFT (what's on the site now)
How content arrives as you scroll
Right now the site fades things up gently. Replay each and pick the feel.
B · MASK WIPE (sharper, editorial)
C · NO MOTION (instant, confident)
How a site can show work with AI
This is the big one. Same claim, four very different personalities.
A · IT WRITES ITSELF (text streams in like a model)
DRAFTING
I build small, useful systems with AI in the loop.
B · LIVE WORK TICKER (what the AI is doing, right now)
AGENT ACTIVITY
C · MARGIN NOTES (AI annotates the page quietly)
Splitting rent 50/50 when one partner earns twice as much isn't fair.
flagged: this is the hook source: equa PRODUCT.mdD · SHOW THE DIFF (AI's edit, applied in front of you)
REVISION
I leverage cutting-edge AI to deliver world-class solutions.
I build small, useful systems with AI in the loop.
The hero — name and first impression
Same words. Different amount of life.
A · STILL & TYPOGRAPHIC (let the type do it)
HELLO, I'M
Billy
Pronovost.
I build small, useful systems with AI in the loop.
B · QUIETLY ALIVE (letters settle, one word cycles)
HELLO, I'M
Billy
Pronovost.
I build small systems with AI in the loop.
How things respond when you touch them
Drag the sliders. Same control, different physics.
A · INSTANT (precise, tool-like)
35%
B · WEIGHTED (it has momentum, feels physical)
35%
Background life
Does the page breathe when nobody's touching it?
A · DEAD STILL (paper)
B · SLOW DRIFT (shapes move behind)
C · SIGNAL PULSE (a system is running)
Your direction
Five subjective reactions become a concrete brief. Copy it, reload the page, or come back later — this device keeps your choices.